CityFolk Facts and Figures
Founded in 1994, CityFolk (formerly the Ottawa Folk Festival) was inspired by Ottawa’s thriving folk scene. The event is modeled on long-standing major Canadian festivals and features multifaceted artistic disciplines and an inclusive programming philosophy.
Based in the nation’s capital (population approx. 1,000,000) and centrally located between Montreal and Toronto (110 miles west of Montreal and 220 miles east of Toronto), the organization is a fast-rising star in the festival scene for these reasons:
- Incorporated, non-profit charitable status #884426040RP0001
- A promotional campaign valued at more than $300,000
- Over 20,000+ visitors
- Located at Lansdowne Park, a landmark event site in the heart of the Nation’s Capital
- A history of booking some of the most important acts in the world, including The Glorious Sons, Zach Bryan, Orville Peck, Jack Johnson, Leon Bridges, Our Lady Peace + Live+Bush, X Ambassadors, Van Morrison, City and Colour, Bon Iver, Vampire Weekend, Levon Helm Band, Michael Franti, Ben Harper, Matthew Good, Feist, Emmylou Harris, Kendrick Lamar, Great Big Sea and more.
- More than 1,200 community volunteers
- Economic impact in National Capital Region = 5,968,070
- Unique visits to festival Website: Over 220,000
Social Media:
- Facebook 16.5K+ followers
- Twitter 13.5K+ followers
- Instagram 4.5K+ followers
- Over 600,000 Impressions
Media Coverage Overview:
- Print: Over 150 articles
- Radio: Over 100 minutes
- TV: blanket coverage on CBC as well as significant representation on CTV
Results from on-site survey, conducted by Acuity Research Group Inc:
- 44% male, 56% female
- 18-34 years – 50.8%
- 35-44 years – 26.4%
- 45-54 years – 16.5%
- 55+ years – 6.3%
Income:
- $50K to $75K – 33.5%
- $75K to $100K – 30%
- $100K+ – $26.5%
Survey Results:
- 94% high overall satisfaction
- 94% will overall value for money spent
- 98% satisfaction with Green initiatives onsite
For further information regarding sponsorship opportunities, please contact:
Nathalie Laperrière
Director of Sponsorship
Tel: 613.230-8234 ext 231